Est. McAllen, Texas
A. Jimmy Garza LLC AQUILES J. GARZA, JR. FAMILY · OFFICE · & · STRATEGIC · ADVISORY

Three decades of building businesses, partnerships, and initiatives across Texas and Mexico.

Principal of A. Jimmy Garza LLC. Managing Partner of Peña Garza Consulting. Investor, advisor, and operator across food & beverage, agri-business, retail, finance, philanthropy, and public service.

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The principal

A founder-first lens, shaped by real-world execution.

Aquiles Jaime Garza, Jr. — known professionally as A. Jimmy Garza — is an accomplished entrepreneur and leader with extensive expertise in business consulting and development, international trade, public service, and political advisory. He brings three decades of operating experience across food & beverage, agri-business, retail, finance, philanthropy, and public service.

The Garza story in produce begins half a century earlier. A. Jaime Garza, Sr. — Jimmy's father — learned the trade at Teddy Bertuca Company in McAllen, one of the most prominent shippers in the Rio Grande Valley, before founding Bebo Enterprises in Pharr. Jimmy grew up in the trucks, the packing houses, and the fields. That fifty-year foundation runs through everything he builds today. A Baylor University B.B.A. ’97, Jimmy serves on the Advisory Councils of Baylor’s Supply Chain Management and International Business programs. A. Jimmy Garza LLC is the holding entity through which Jimmy stewards his investments, advisory engagements, and civic work — anchored by his role as Managing Partner of Peña Garza Consulting, the strategic advisory firm where he guides leaders through complex business, political, and regulatory environments.

From founding Bebo Fresh to partnering with legacy houses like Dixon Boots and Olsen-Stelzer, Jimmy builds and scales consumer brands with strategic insight and operational discipline. Through Peña Garza Consulting, he has driven the U.S. expansion of Tehuacán Brillante into 100+ H-E-B stores, secured distribution with 7-Eleven, Buc-ee's, and Stripes, and introduced HydroShot and Agua de Piedra to the American functional and premium beverage markets. His partnership with Enpramex extends his work into global trade, energy, and logistics across thirteen countries.

Aquiles Jaime Garza, Jr.
A. Jimmy Garza · Principal
A. Jimmy Garza — Aquiles Jaime Garza, Jr.
Practice areas

Three pillars of work.


01

Strategic Advisory

Senior counsel to executives and leaders navigating complex business, political, and regulatory environments — through Peña Garza Consulting.

02

Ventures

Founding, scaling, and stewarding consumer brands in food, beverage, retail, and lifestyle — with a long-term operator's mindset.

03

Service & Philanthropy

Civic leadership across statewide campaigns, Texas boards, the Rio Grande Valley — co-founding Tejano Republicans PAC and stewarding The Emma Foundation.

Strategic advisory

Where networks become results.


"Your network is your net worth."

As Managing Partner of Peña Garza Consulting, Jimmy advises executives, organizations, and political leaders who need more than a consultant — they need access, credibility, and results-driven counsel at the highest levels.

The firm operates at the intersection of business strategy, government relations, and global networks. With deep roots in the Rio Grande Valley, a federal presence in Washington, D.C., and an international network cultivated over decades, Peña Garza Consulting brings the relationships that matter to the challenges that count.

Through a separate partnership with Enpramex — a global energy and logistics firm operating across thirteen countries with hubs in Houston, Rotterdam, and Abu Dhabi — Jimmy extends his advisory work into international trade, fuel logistics, and cross-border infrastructure.

Engagements are taken on a selective basis. Discretion, precision, and a relentless focus on outcomes are non-negotiable.

01

Strategic Advisory & Consulting

Senior-level counsel for organizations facing consequential decisions. Strategic clarity, network access, and execution discipline.

02

Government Relations & Public Affairs

From Austin to Washington, D.C. — coalition-building, messaging strategy, and the relationships that move legislation.

03

Cross-Border & Market Entry

U.S. expansion strategy for companies entering from Mexico and beyond. Distribution intelligence, regulatory navigation, and trade.

04

Political & Campaign Consulting

Trusted counsel for candidates, officeholders, and political organizations. Messaging, fundraising, and political intelligence.

05

Business Development

Network-driven growth strategy. Introductions, intelligence, and counsel to help organizations compete and win — regionally and globally.

06

Communications & Reputation

Counsel on communications strategy, crisis response, and narrative development. Reputation protected, advanced, and defended.

Headquarters
McAllen, TX

Rio Grande Valley · U.S.-Mexico corridor

Federal Presence
Washington, D.C.

Capitol Hill access & agency relations

Global Reach
International

Senior business & government networks worldwide

For strategic advisory engagements:

Peña Garza Consulting → Enpramex Global →
The record

A working life of public service and private execution.


Public Service

  • 2014Senior AdvisorDan Patrick for Lieutenant Governor
  • 2014–18Finance Co-ChairGeorge P. Bush — Texas Land Commissioner & Attorney General
  • 2014–Co-FounderTejano Republicans PAC — advancing conservative leadership in South Texas
  • 2015–AppointeeGovernor's Small Business Task Force Advisory Board
  • 2010–15City CommissionerCity of Pharr, Texas
  • BoardPharr-Reynosa International Bridge BoardTexas's third-largest port of entry
  • BoardHidalgo County Regional Mobility Authority
  • BoardHidalgo County Tax Appraisal District

Business & Industry

  • CurrentManaging PartnerPeña Garza Consulting
  • CurrentFounding Partner / EVPBebo Fresh · Founder
  • CurrentAdvisory BoardTexas Regional Bank
  • CurrentChief Strategy OfficerBlackWolf
  • CurrentPartnerDixon Boots · Olsen-Stelzer Boots · Southside Craft Soda
  • CurrentU.S. DistributionTehuacán Brillante · HydroShot · Agua de Piedra
  • CurrentGlobal Trade PartnerEnpramex — energy & logistics across thirteen countries
  • BoardTexas International Produce Association
  • CurrentAdvisory CouncilBaylor University — Supply Chain Management
  • CurrentAdvisory CouncilBaylor University — International Business
Co-founded · 2014

Tejano Republicans PAC.

In 2014, Jimmy co-founded Tejano Republicans PAC — a Rio Grande Valley-based political action committee dedicated to promoting conservative leadership and empowering candidates who believe in the importance of representation and advocacy for Tejano values.

Since its founding, the PAC has been an instrumental force in the political transformation of South Texas — a region whose realignment is now one of the most consequential political stories in the country. Headquartered in McAllen, the PAC continues to identify, endorse, and elevate the next generation of Tejano conservative leaders.

Baylor Magazine · May 2024

“Raise a Glass (of Baylor water).”

A chance encounter with a Baylor T-shirt in Washington, D.C. became a calling. Jimmy — B.B.A. ’97, pre-med turned serial entrepreneur — reconnected with his alma mater, and the story Baylor told about him is one of cultural and commercial reinvention.

When Topo Chico was acquired by Coca-Cola in 2018, Jimmy saw the moment for what it was: proof that a Mexican mineral water could stand alongside Pellegrino and Perrier. He founded Tehuacán Brillante. Today it’s in H-E-B, Circle K, 7-Eleven — and is the primary mineral water sold at Buc-ee’s. When the Mark and Paula Hurd Welcome Center opened at Baylor, the university reached out: Baylor-branded Tehuacán is now what prospective students receive when they visit campus.

“You never know how ideas and perceptions can change. Growing up, we were always battling the perception that you couldn’t drink the water in Mexico. Look at us now — Tehuacán reverses those perceptions, and people love our mineral water.”

Read the full story at Baylor Magazine →

The structure

One principal, many endeavors.


FAMILY OFFICE
A. JIMMY GARZA LLC
Advisory
Peña Garza Consulting
Corvus Advisors
BlackWolf
Enpramex
Southside Craft Soda
Food & Beverage
Bebo Fresh
Tehuacán Brillante
HydroShot
Agua de Piedra
Heritage Retail
Dixon Boots
Olsen-Stelzer Boots
Political Action
Tejano Republicans PAC
Restore Trust
Civic & Philanthropy
The Emma Foundation
Texas Regional Bank
Texas International Produce Association
Partnerships & portfolio

Select engagements.


Bebo Fresh
Tehuacán Brillante
Dixon Boots
Olsen-Stelzer Boots
Corvus Advisors
Texas Regional Bank
BlackWolf
Southside Craft Soda
TIPA
Baylor University
Restore Trust
Enpramex Global
Tejano Republicans PAC
From the press
"A reputation for integrity and execution has made him a sought-after advisor for both private ventures and civic initiatives."
— The Produce News
In the news

Selected coverage.


The Produce News

Bebo entering the next level of fresh produce distribution.

Read the article
Yahoo Finance

Tehuacán USA partners with Upbring to break into U.S. retail.

Read the article
The Shelby Report

Tehuacán Brillante secures distribution with 7-Eleven and Stripes.

Read the article
Get in touch

Let's talk.

For partnership inquiries, family office matters, or press requests, please reach out directly. For advisory engagements, visit Peña Garza Consulting.

Send an email
AQUILES J. GARZA, JR.
jimmy@ajimmygarzallc.com  ·  (956) 605-2206
2900 S. Jackson Road, Suite 100, McAllen, TX 78501