Est. McAllen, Texas
A. Jimmy Garza LLC AQUILES J. GARZA, JR. FAMILY · OFFICE · & · STRATEGIC · ADVISORY

Three decades in Texas and Mexico. Operator, investor, advisor.

Principal of A. Jimmy Garza LLC. Managing Partner of Peña Garza Consulting.

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The principal

Built on three generations of produce.

Aquiles Jaime Garza, Jr., known professionally as A. Jimmy Garza, has spent three decades building and advising companies across Texas and Mexico. His work spans food and beverage, agri-business, retail, and finance, plus civic and political work in both countries.

The Garza story in produce begins half a century earlier. Jimmy's father, A. Jaime Garza, Sr., learned the trade at Teddy Bertuca Company, one of the most prominent shippers in the Rio Grande Valley, before founding Bebo Enterprises in Pharr. Jimmy grew up in the trucks, the packing houses, and the fields. That foundation runs through everything he builds today.

Jimmy earned a B.B.A. from Baylor University in 1997 and now serves on the Advisory Councils of Baylor's Supply Chain Management and International Business programs. A. Jimmy Garza LLC is the holding entity for his investments, advisory engagements, and civic work, anchored by Peña Garza Consulting, where he is Managing Partner.

Jimmy founded Bebo Fresh and partners with legacy houses like Dixon Boots and Olsen-Stelzer. Through Peña Garza Consulting, he led the U.S. expansion of Tehuacán Brillante into 100+ H-E-B stores and Buc-ee's, with additional distribution at 7-Eleven and Stripes. He has introduced HydroShot and Agua de Piedra to the American premium beverage market. A partnership with Enpramex extends his reach into global trade, energy, and logistics across thirteen countries.

Aquiles Jaime Garza, Jr.
A. Jimmy Garza · Principal
A. Jimmy Garza — Aquiles Jaime Garza, Jr.
Practice areas

Three lines of work.


01

Strategic Advisory

Senior counsel to executives navigating complex business, political, and regulatory environments. Delivered through Peña Garza Consulting.

02

Ventures

Founding and scaling consumer brands in food, beverage, retail, and lifestyle. Built to hold, not to flip.

03

Service & Philanthropy

Statewide campaigns, Texas boards, and the Rio Grande Valley. Co-founder of Tejano Republicans PAC. Steward of The Emma Foundation.

Strategic advisory

What we actually do.


As Managing Partner of Peña Garza Consulting, Jimmy works with executives, organizations, and elected officials on decisions where access and credibility matter as much as the analysis.

The firm is based in McAllen, with regular presence in Austin, Washington, D.C., and Mexico City. Most engagements involve some combination of business strategy, government relations, and cross-border execution.

A separate partnership with Enpramex, headquartered in Houston with hubs in Rotterdam and Abu Dhabi, covers international trade, fuel logistics, and cross-border infrastructure.

Engagements are selective. Discretion is assumed.

01

Strategic Advisory & Consulting

Senior counsel for organizations facing consequential decisions.

02

Government Relations & Public Affairs

Coalition-building, messaging, and the relationships that move legislation. Austin to Washington.

03

Cross-Border & Market Entry

U.S. expansion for companies entering from Mexico. Distribution, regulatory, and trade.

04

Political & Campaign Consulting

Counsel for candidates, officeholders, and political organizations. Messaging, fundraising, and intelligence.

05

Business Development

Network-driven growth. Introductions to the right people at the right time.

06

Communications & Reputation

Communications strategy, crisis response, and narrative development.

Headquarters
McAllen, TX

Rio Grande Valley, U.S.-Mexico corridor

Federal Presence
Washington, D.C.

Capitol Hill and agency relations

Global Reach
International

Senior business and government networks

For strategic advisory engagements:

Peña Garza Consulting → Enpramex Global →
The record

Public service and private work.


Public Service

  • 2014Senior AdvisorDan Patrick for Lieutenant Governor
  • 2014–18Finance Co-ChairGeorge P. Bush, Texas Land Commissioner & Attorney General
  • 2014–Co-FounderTejano Republicans PAC
  • 2015–AppointeeGovernor's Small Business Task Force Advisory Board
  • 2010–15City CommissionerCity of Pharr, Texas
  • BoardPharr-Reynosa International Bridge BoardTexas's third-largest port of entry
  • BoardHidalgo County Regional Mobility Authority
  • BoardHidalgo County Tax Appraisal District

Business & Industry

  • CurrentManaging PartnerPeña Garza Consulting
  • CurrentFounding Partner / EVPBebo Fresh · Founder
  • CurrentAdvisory BoardTexas Regional Bank
  • CurrentChief Strategy OfficerBlackWolf
  • CurrentPartnerDixon Boots · Olsen-Stelzer Boots · Southside Craft Soda
  • CurrentU.S. DistributionTehuacán Brillante · HydroShot · Agua de Piedra
  • CurrentGlobal Trade PartnerEnpramex
  • BoardTexas International Produce Association
  • CurrentAdvisory CouncilBaylor University, Supply Chain Management
  • CurrentAdvisory CouncilBaylor University, International Business
Co-founded · 2014

Tejano Republicans PAC.

In 2014, Jimmy co-founded Tejano Republicans PAC, a McAllen-based political action committee that recruits and supports Tejano conservative candidates across the Rio Grande Valley.

South Texas has since become one of the most consequential political realignments in the country, and the PAC continues to identify and elevate the next generation of Tejano conservative leaders.

Baylor Magazine · May 2024

“Raise a Glass (of Baylor water).”

A chance encounter with a Baylor T-shirt in Washington, D.C. reconnected Jimmy with his alma mater. The magazine profile that followed traced his path from B.B.A. ’97 to founder.

When Topo Chico was acquired by Coca-Cola in 2018, Jimmy saw the moment for what it was: proof that a Mexican mineral water could stand alongside Pellegrino and Perrier. He founded Tehuacán Brillante. Today it’s in H-E-B, Circle K, and 7-Eleven, and is the primary mineral water sold at Buc-ee’s. When the Mark and Paula Hurd Welcome Center opened at Baylor, the university reached out: Baylor-branded Tehuacán is now what prospective students receive when they visit campus.

“You never know how ideas and perceptions can change. Growing up, we were always battling the perception that you couldn’t drink the water in Mexico. Look at us now. Tehuacán reverses those perceptions, and people love our mineral water.”

Read the full story at Baylor Magazine →

The structure

How it all fits together.


FAMILY OFFICE
A. JIMMY GARZA LLC
Advisory
Peña Garza Consulting
Corvus Advisors
BlackWolf
Enpramex
Southside Craft Soda
Food & Beverage
Bebo Fresh
Tehuacán Brillante
HydroShot
Agua de Piedra
Heritage Retail
Dixon Boots
Olsen-Stelzer Boots
Political Action
Tejano Republicans PAC
Restore Trust
Civic & Philanthropy
The Emma Foundation
Texas Regional Bank
Texas International Produce Association
Partnerships & portfolio

Select engagements.


Bebo Fresh
Tehuacán Brillante
Dixon Boots
Olsen-Stelzer Boots
Corvus Advisors
Texas Regional Bank
BlackWolf
Southside Craft Soda
TIPA
Baylor University
Restore Trust
Enpramex Global
Tejano Republicans PAC
From the press
"A reputation for integrity and execution has made him a sought-after advisor for both private ventures and civic initiatives."
— The Produce News
In the news

Selected coverage.


The Produce News

Bebo entering the next level of fresh produce distribution.

Read the article
Yahoo Finance

Tehuacán USA partners with Upbring to break into U.S. retail.

Read the article
The Shelby Report

Tehuacán Brillante secures distribution with 7-Eleven and Stripes.

Read the article
Get in touch

Let's talk.

Partnership inquiries, family office matters, and press requests come to me directly. For advisory engagements, start with Peña Garza Consulting.

Send an email
AQUILES J. GARZA, JR.
jimmy@ajimmygarzallc.com  ·  (956) 605-2206
2900 S. Jackson Road, Suite 100, McAllen, TX 78501